Beyonce is the face of a new fragrance

Armani is jumping on Beyonce's sweet success, making her the face of its new fragrance, Emporio Armani Diamonds.

Beyonce previously partnered with Tommy Hilfiger for its True Star cologne line.

Women's Wear Daily reported last week that the company has tapped the native Houstonian to appear in both print and TV ads to promote the scent, due in stores next fall. In TV ads for the fragrance, the star is also slated to sing her own take of a classic American song.

Last year, Giorgio Armani introduced Armani Code for Women, a counterpart to its popular men's fragrance.

more fragrance click luxuryperfume