Do's and Don'ts

Do keep your fragrances safe from extreme cold or heat.

Once a bottle of perfume is opened it should be used. Otherwise it will begin to fade or change its character with time. Long exposure to strong sunlight or extremes in temperature can disturb the delicate balance of the perfume and change its scent. Perfume, to last, should be kept in a cool, dry place away from direct light, preferably in its beautiful box. Just as books must be read... records played...fragrances must be worn to be enjoyed!

Do make it a rule never to try more than three scents at one time when you are shopping for a new fragrance.

Your nose will lose its ability to tell the difference. Apply fragrance directly to the skin when you are testing new scents. You cannot get a true reaction to the fragrance from the bottle. Apply a few drops to your wrist. Allow the heat of the body to develop the fragrance on your skin and then sniff. If you would like to test one or two additional scents, apply one to the other wrist... wait...and then apply the third to the inside bend of the elbow. If you want to delay your decision while you shop, be sure to write down which fragrance you put where, so you'll be able to refer back to it later on.

Do introduce the enjoyment of fragrance to every young person you know.

It is never too soon for them to experience the fun and benefits of fragrance.

Do use fragrance throughout every day.

It will increase your feelings of well being...add a special degree of graciousness to daily living...make life for you and those around you infinitely more pleasurable and enjoyable

Don't hoard your fragrance.

Open each bottle with anticipation and pleasure. Enjoy its fragrant contents regularly or you may be disappointed to discover it has spoiled or evaporated before your eyes.

Don't put fragrance directly on furs or fabrics.
It may stain.

Don't make your final judgements on a new fragrance

until at least ten minutes after you have applied it. By that time the alcohol will have evaporated and the blending of the fragrance with your own skin's chemistry will give you a true impression.

Don't choose a fragrance because you like it on someone else.

Fragrance is never the same on different people. Everyone is created equal until they use fragrance. It is your individual body chemistry which makes a fragrance special, unique and flattering for you.

Don't forget fragrances for men.

They have never been more of a basic part of masculine good grooming. Colognes, shaving foams, after-shaving lotions, skin conditioners, soaps, after-shower body rubs, talcs, all add a refreshing and delightful dimension to the masculine living.

by-fragrance foundation